Tuning Forks Privacy Policy

Last revised: October 2, 2026

About this policy

This Privacy Policy explains how Tuning Forks Inc. (“Tuning Forks”, “we”, “us”, “our”) collects, uses and shares information about you when you use our website at https://tuningforks.co and its subdomains (the “Website”), Bella, our AI personal assistant available through messaging channels such as WhatsApp and Telegram (the “Assistant”), and any related services, features and tools we offer (together, the “Services”). “You” and “your” refer to you as a user of the Services.

Please read this policy carefully. By using the Services, you agree to the collection, use and sharing of your information as described here. If you do not agree, please do not use the Services.

Changes to this policy

We may update this policy from time to time and will change the “Last revised” date above when we do. If we make material changes to how we use or share your information, we will take reasonable steps to let you know, such as sending a message through the Assistant or emailing the address you gave us, and any other steps required by law. If you do not agree with an updated policy, please stop using the Services.

Information we collect and how we use it

We collect information from you directly, from your use of the Services, and from services you choose to connect. Beyond the specific uses below, we use this information to run and improve the Services: to understand your requests, plan and carry out tasks for you (including contacting third parties on your behalf), personalise responses based on your past interactions, communicate with you, analyse performance, keep the Services safe and secure, meet legal obligations, and protect our rights and the rights of others. We do not sell your personal information, and we do not share it with data brokers or anyone who resells it.

Information you give us

Some features require information from you. You can choose not to provide it, but those features may then be unavailable.

• Account and contact details, such as your name, phone number, messaging handle and email address. We use these to set up and maintain your account, deliver the Services, and contact you, including about features we think may interest you.
• Payment details, such as credit or debit card details and billing information, collected through third-party payment processors. We use these to process subscription payments and, where you approve them, payments the Assistant makes for you.
• Messages, voice notes and files you send to the Assistant, and anything else you include when you contact us. We use these to provide the Services.

Information the Assistant handles for you

Bella is an AI assistant that plans and takes actions to help with everyday and business tasks, such as managing email and calendar, drafting replies, looking things up, and handling customer conversations. What it can see depends on the permissions you grant.

• Connected services. If you connect services such as Google (Gmail, Calendar, Drive) or Notion, the Assistant may access emails, events, documents, pages and related metadata from those services.
• Voice data. If you send voice notes or enable voice replies, we process the audio to transcribe and respond to it.
• Business data. If you use business features, such as client management, automated replies or a WhatsApp shop, we process information about your customers and orders on your behalf. For that information, you act as the business responsible for it and we process it to provide the Services to you.
• Sensitive information. Depending on how you use the Assistant, it may handle sensitive information, such as payment details to complete a purchase you approve, login details for an account you ask it to use, or health information when it books an appointment or summarizes a message from a doctor's office.

We do not use your information, including your messages, voice notes, files or content from connected services, to train, fine-tune or improve AI models. We also do not permit the AI model providers we work with to use your information to train their models.

The Assistant is not a professional advisor. Do not rely on it for financial, legal, medical or other decisions that need professional judgement.

Information from Google services

If you connect a Google account, we receive access to the Google services you authorise, such as Gmail, Google Calendar and Google Drive, along with related content and metadata provided through Google APIs. We use this information only to provide and personalise the Services, including letting the Assistant act on your behalf.

Our use of information received from Google APIs adheres to the Google API Services User Data Policy, including its Limited Use requirements. We do not use this information to train, fine-tune or improve AI models, or to serve advertising. Where third parties, including AI model providers, process this information for us, they may do so only to help us provide the Services and for limited legal purposes such as security and legal compliance, and never for their own model training.

You can revoke our access to your Google account at any time by asking the Assistant or through your Google account settings, and you can ask us to delete information we collected from Google by contacting us.

Information we collect automatically

When you use the Services, we automatically collect some information about your activity (“Usage Data”). We use it to tailor the Services, develop and improve our products, run analytics and understand how people use the Services.

• Usage information, such as the features you use, how often you use the Assistant, and how you interact with the Website.
• Location information, such as your precise location if you choose to share it, or approximate location from your phone number or IP address.
• Log and device information, such as IP address, device and operating system, browser type, time zone, and timestamps. We may also use this for safety and security and when investigating issues you report.

Information from other sources

We may receive information about you from third parties, including from services you connect and from sign-in providers that share basic profile details such as your name and email address. Disconnecting a service stops new access but does not automatically delete information we already collected; you can ask us to delete it by contacting us. We handle information from other sources in line with this policy, but we are not responsible for its accuracy or for third parties' own practices.

Deidentified information

We may deidentify information so that it can no longer reasonably be linked to you, and we may use deidentified information for any purpose. We will keep it in deidentified form and will not try to reidentify it, except to test that our deidentification meets legal requirements.

Cookies and similar technologies

We and our partners use cookies, pixels and similar technologies on the Website to remember your preferences, understand how the Website is used, and show you relevant offers. Most browsers accept cookies by default, but you can usually block or delete them in your browser settings. Some parts of the Website may not work properly if you do.

Some browsers send privacy signals such as “Do Not Track”. We treat Global Privacy Control (GPC) signals as a valid request to opt out of the sale of personal data and targeted advertising, as required by applicable state law. The Website does not currently respond to other signals such as “Do Not Track”.

How we share information

We may share your information with the following categories of recipients:

• Service providers who help us run the Services, including hosting, payment processing, messaging infrastructure, speech-to-text, security and analytics providers.
• AI model providers that power the Assistant, which process information on our behalf to generate responses.
• Messaging platforms, such as WhatsApp and Telegram, through which the Services are delivered and which process your messages under their own terms and privacy policies.
• Third parties the Assistant deals with for you, for example a merchant, booking service or contact it messages when completing a task you asked for.
• Third parties you direct us to share with, including services you connect to the Assistant.
• Business partners, but only in aggregated or deidentified form, or with your consent where the law requires it. We never share information from Google APIs with business partners for their own purposes.
• Affiliates within our corporate group.
• Parties to a business transaction, such as a merger, acquisition, financing or sale of assets, or during negotiations for one.
• Professional advisors, such as lawyers, auditors and accountants.

We may also share information when we believe it is needed to comply with law or legal process, respond to lawful requests from authorities, prevent fraud or illegal activity, establish or defend legal claims, or protect the safety and security of our users, the public, our business and our team.

Retention, your choices and international transfers

How long we keep information

We keep personal information for as long as your account is active and as needed to provide the Services, then for as long as necessary to meet legal, tax and accounting obligations, resolve disputes and enforce our agreements. When we no longer need it, we delete or deidentify it.

Your choices and rights

• Disconnect services. You can disconnect Google, Notion or other connected services, or revoke the Assistant's permissions, at any time by asking the Assistant or contacting us.
• Marketing. You can opt out of promotional messages at any time by following the instructions in the message or telling the Assistant. We may still send messages about your account and the Services.
• Access, correction and deletion. You can ask us for a copy of your information, ask us to correct it, or ask us to delete your account and associated information by emailing privacy@tuningforks.co.

Depending on where you live, you may have further rights under local law, such as the right to object to or restrict certain processing, to data portability, or to complain to a data protection authority. We will respond to requests as required by applicable law and may need to verify your identity first.

International transfers

Tuning Forks is based in the United States, and our service providers may operate in other countries. If you use the Services from outside the United States, your information may be transferred to, stored and processed in countries whose data protection laws differ from yours. Where required, we use appropriate safeguards for these transfers.

Third-party sites and services

The Services may link to or work with third-party websites, apps and platforms, including WhatsApp and Telegram, that we do not control. Their own privacy policies and terms apply, and we are not responsible for their content or practices. Information you post in public or shared spaces, such as group chats, may be visible to others. Linking to a third party does not mean we endorse it.

Children's privacy

The Services are not intended for children, and we do not knowingly collect personal information from children. If we learn that we have collected information from a child, particularly a child under 13, we will take reasonable steps to delete it. If you are a parent or guardian and believe your child has given us personal information, please contact us.

Security and AI assistant risks

We use reasonable measures to protect your information, but no system is completely secure, and information sent over the internet or messaging networks may not be secure in transit. Please avoid sending highly sensitive information through unsecured channels.

Because the Assistant can act on your behalf, it carries additional risks. It may take an action you did not intend, including sending a message or making a payment; it may produce incorrect or incomplete results; and content from third parties may contain misleading instructions designed to manipulate AI assistants. We ask for your approval before payments, but please review the Assistant's actions and stay attentive while using it.

Delaware residents

If you are a Delaware resident, the Delaware Personal Data Privacy Act (Del. Code tit. 6, ch. 12D) gives you the following rights, subject to certain exceptions:

• Access: confirm whether we process your personal data and access it.
• Correction: correct inaccuracies in your personal data.
• Deletion: delete personal data you provided or that we obtained about you.
• Portability: obtain a copy of your personal data in a portable and readily usable format.
• Third parties: obtain a list of the categories of third parties to which we have disclosed your personal data.
• Opt out: opt out of the processing of your personal data for targeted advertising, the sale of personal data, or profiling in furtherance of solely automated decisions that produce legal or similarly significant effects.

We do not sell personal data. We process sensitive data, such as precise location or health information, only with your consent. We do not process personal data of consumers we know to be 13 to 17 years old for targeted advertising or sale without consent.

How to exercise your rights. Email privacy@tuningforks.co or message the Assistant. We may need to verify your identity before acting on a request. We will respond within 45 days, which we may extend by another 45 days where reasonably necessary, and we will tell you if we do. You may use an authorized agent to submit an opt-out request on your behalf.

Appeals. If we decline your request, you may appeal by emailing privacy@tuningforks.co with the subject line “Privacy Request Appeal”. We will respond to your appeal within 60 days. If your appeal is denied, you may contact the Delaware Department of Justice.

Contact us

If you have questions about this policy or our privacy practices, contact us at:

See also our Terms of Service.